When you think of the metro St. Louis area, the clear market leader for recreational facility offerings is Vetta Sports. With access to 10 locations and over 3 million people who spent 1 hour at their facilities in the past year, Vetta Sports knows how St Louis plays. Whether it’s adult indoor/outdoor soccer leagues, high school soccer leagues, youth instructional soccer, summer camps or Kickaroos, Vetta Sports offers access to recreational athletes to all the sports they might choose to play.
Vetta has a well-defined vision for their business and a strategy for growing and constantly evolving their technology to keep pace with the needs of their customers for more self-service when choosing their sport, registering on-line and having an easy way to secure POS.
Their customers represent a broad demographic: 51% male, 49% female, 50% are college educated, 30% of the adult players are over 35, and 80% of the spectators are 30-49 years old. When it comes to meeting the needs of such a diverse audience, it’s imperative to have the ability to provide not just safe, clean facilities, where having fun is the number one goal, but to offer a software platform that allows Vetta to know who their customers are, what sports they play, when and where they prefer to play, and how they want to engage, whether through the Vetta Sports website, social channels, or in person in the facilities. More and more, customers want to choose their sport, their preferred schedule/location and to register on-line in an easy and intuitive manner. As more younger customers join the Vetta family of users, their needs for self-service and easy to use technology only increase.