Vetta Sports

When you think of the metro St. Louis area, the clear market leader for recreational facility offerings is Vetta Sports. With access to 10 locations and over 3 million people who spent 1 hour at their facilities in the past year, Vetta Sports knows how St Louis plays. Whether it’s adult indoor/outdoor soccer leagues, high school soccer leagues, youth instructional soccer, summer camps or Kickaroos, Vetta Sports offers access to recreational athletes to all the sports they might choose to play.

Vetta has a well-defined vision for their business and a strategy for growing and constantly evolving their technology to keep pace with the needs of their customers for more self-service when choosing their sport, registering on-line and having an easy way to secure POS.

Their customers represent a broad demographic: 51% male, 49% female, 50% are college educated, 30% of the adult players are over 35, and 80% of the spectators are 30-49 years old. When it comes to meeting the needs of such a diverse audience, it’s imperative to have the ability to provide not just safe, clean facilities, where having fun is the number one goal, but to offer a software platform that allows Vetta to know who their customers are, what sports they play, when and where they prefer to play, and how they want to engage, whether through the Vetta Sports website, social channels, or in person in the facilities. More and more, customers want to choose their sport, their preferred schedule/location and to register on-line in an easy and intuitive manner. As more younger customers join the Vetta family of users, their needs for self-service and easy to use technology only increase.

When Vetta Sports began business was quite different. The organization was small, just starting out and the goal to offer safe, clean and fun recreational experiences was the driving force behind what would become the largest recreational facility management company in the St. Louis area. The place where St. Louis plays. In the early days, notebooks and clip boards were a necessity—customers came in person to register, or they mailed in their registration and waited days to know that it was received and they were signed up. Today these tasks are completed in a matter of moments.

Over the years Vetta Sports has evolved, not just to offer ever more programming and locations serving a broader array of people, but evolved to focus on in-person interactions at the facilities where people are playing. Today the Vetta staff is focused on their recreational athletes, and making sure they are having as much fun as they can in the safest, cleanest facilities available. The staff is not focused on the administration of registration and payment processing. Those things are far better done, both more efficiently and cost effectively using technology. Self-serve allows their customers to search all the available venues and recreational and party offerings, and to then register and pay when they have a few free moments, often on their phone while waiting in line at a school drop off or pick up, or over a lunch break at work.

Vetta Sports is focused on evolving their recreational offerings to add new sports as their expanding customer base indicates interest. As they offer new sporting activities and parties and incorporate new venues, they need software running in the background that supports this growth and facilitates ease of new market entry.