Vetta Sports needed a solution tailored to its unique business model—a sports operator with multiple locations—and generic business software wouldn’t cut it. Dash was their first pick, beating out other industry software.
Flash forward to today, and Dash functions as Vetta’s central nervous system. The team uses the platform to run everything from the back end (accounting, staffing, internal communications, reporting) to the customer side (registrations, payment collection, marketing) at six of its locations. Having all this information in one location is invaluable for task management, as it allows everyone to stay on top of the responsibilities on their to-do list for any given day and avoid any lapses in communication between teams.
Dash also empowers the Vetta team to have more meaningful interactions with customers. With the entire registration process streamlined online, customers don’t have to worry about filling out paperwork on site, so they can get playing sooner. Plus, the platform’s marketing capabilities let the Vetta team target select customers participating in upcoming seasons, leagues or classes to share information on other programs they might be interested in. The same can be done for product promotions based on customers’ purchase histories. This way, players never miss out on a game and Vetta scores upselling opportunities. It’s a win-win.
Besides Vetta’s payroll processor (which links to Dash) and their email system, Dash is the only software the organization uses for its soccer facilities. This cuts down on time employees would otherwise spend switching between systems, which also makes onboarding new employees a smoother experience. Besides being a headache, having too many systems to manage is often how things slip through the cracks—but with Dash, the entire Vetta team can stay on top of operations.